How do you change perceptions of an ageing telco provider?
We were asked by Vodafone how they can authentically engage the SME community to create a halo of innovation across there brand.
The approach was simple. ‘Don’t say. Do!’ - and the Vodafone Techstarter Awards were born.
With many brands aligning themselves with SMEs in order to get their eagerly growing marketing spends, our approach was to reward success instead of just guiding it.
By launching the Vodafone Techstarter awards, we injected the brand directly into the community - but with an incentive-backed purpose i.e. to support start-ups and early-stage ventures developing innovative technology solutions with social purpose.
Vodafone Techstarter aims to uncover and develop ideas that can harness the power of technology, connectivity and innovation to improve health, education, environmental protection or social mobility.
Through a new innovation programme, taking start-ups through the journey of growth we paired the expertise of Vodafone with groundbreaking businesses.
This was entirely active through social to ensure the engagement of the wider SME community.