APR 2016 – Present

Kameleon - Head of Strategy

Head of Strategy at Kameleon, part of the Be Heard Group, directing content creation for Coke, Dreams and Vodafone. Setup a highly successful planning department at Kameleon, paramount in winning businesses like Coke and AVIVA. 

Now, building data bridges between planning and creative, within the Be Heard Group, fuelled by digital insight. Also part of the Leadership Team at Kameleon responsible for creating a dynamic, productive & inspiring culture across all agencies within the Be Heard group.

JUN 2015 – MAR 2016


Currently working on developing a consumer-facing brand for a fashion technology app aiming to eliminate the ambiguity of sizing information amongst clothes retailers worldwide. Previous summer projects include working with Sky to improve their DM effectiveness. 

JAN 2012 – JUN 2015

Founded - Integrated Planner

Proud to be one of the first planners at Founded and privileged to have played an important part in setting up this award-winning agency. My role as a strategist has ranged from street-wise consumer insight hunting to launching brand new FMCG products.

DEC 2006 – DEC 2010

Mobilink - Brand Manager

Management duties for the biggest prepaid mobile brand in Pakistan, involving ATL, BTL and TTL campaigns, multiple TVC productions and regular brand health analyses. Additional responsibilities included regular 360-degree brand effectiveness studies. 

AUG 2011 – Present

Babur - Digital Reputation Manage

Built and leading a commercial community of 4,000 culinary aficionados, food writers and chefs, doubled over two years at Babur, a little curry boutique in South London. My blogger-powered campaign also landed the restaurant in Time Out London.



MA Creative Planning, 2011 – 2012

Buckingham New University, UK - Distinction

MBA Brand Strategy, 2005 – 2006

Queen Mary University, UK - Distinction

BSc Information Technology, 1999 – 2003

Western Michigan University, US - Dean's List