BRAND STRATEGIST

  • From rekindling the old to igniting the new, experienced in raising brands from inception to execution
  • Defining brand architectures for both UK and international markets
  • Gathering consumer insights to assist in customer-centric proposition development

DIGITAL NATIVE

  • In-depth understanding of digital ecosystems to create truly omnidirectional brand appeal
  • Media-aware content planning skills to aid in relevant customer engagement
  • Understanding of social tools and measurement frameworks to gauge success

MULTI-TOOL RESEARCHER

  • Multidimensional research skills covering both qualitative and quantitative methods
  • Multicultural understanding of both global and local social behaviours
  • Multiplying research effectiveness through practiced techniques

360° PLANNER

  • Fully integrated planning skills with a digital-obsessed creative slant
  • Developing insight-based creative campaigns with a commercial focus
  • Creating visually arresting pitch documents and presentations

COMMERCIAL COMMUNICATOR

  • Defining brand nomenclature and tone-of-voice instruments
  • ATL, BTL and digital comms planning, briefing and development
  • Collaborating with creatives to fuel commercially-viable ideas

IDEA GENERATOR

  • Moderating focus group sessions to aid first-hand insight discovery
  • Facilitating idea generation and product innovation workshops
  • Preparing and delivering new thinking at in-house and industry events

INDUSTRY MENTOR

  • Creating and conducting fresh talent and internship programmes
  • Volunteering for industry-mentorship activities
  • Regular guest lecturing at Futurising academic events