JUN 2015 – Present
Currently working on developing a consumer-facing brand for a fashion technology app aiming to eliminate the ambiguity of sizing information amongst clothes retailers worldwide. Previous summer projects include working with Sky to improve their DM effectiveness.
JAN 2012 – JUN 2015
Founded - Integrated Planner
Proud to be one of the first planners at Founded and privileged to have played an important part in setting up this award-winning agency. My role as a strategist has ranged from street-wise consumer insight hunting to launching brand new FMCG products.
DEC 2006 – DEC 2010
Mobilink - Brand Manager
Management duties for the biggest prepaid mobile brand in Pakistan, involving ATL, BTL and TTL campaigns, multiple TVC productions and regular brand health analyses. Additional responsibilities included regular 360-degree brand effectiveness studies.
AUG 2011 – Present
Babur - Digital Reputation Manage
Built and leading a commercial community of 4,000 culinary aficionados, food writers and chefs, doubled over two years at Babur, a little curry boutique in South London. My blogger-powered campaign also landed the restaurant in Time Out London.
MA Creative Planning, 2011 – 2012
Buckingham New University, UK - Distinction
MBA Brand Strategy, 2005 – 2006
Queen Mary University, UK - Distinction
BSc Information Technology, 1999 – 2003
Western Michigan University, US - Dean's List