How do you trigger a digital evolution for an analogue brand?
By calling a truce between the digital and analogue war.
Precision printing was struggling to be relevant in today’s digital age, even though digital printing is more popular than ever.
Combining both my client and agency experiences, I made a case of how creativity doesn’t take sides. It’s a description of the mind, not a job. By clocking this tension between different mindsets, I positioned Precision smack in the centre - as a facilitator for both the creative thinkers and the commercial ones.
By bridging this divide through informed re-positioning, #DigialLovePrint became the platform upon which Precision could boast both its printing technology and digital relevancy.
An emotive brand nomenclature of ‘charms' was invented to lure the creative minds in advertising, towards exciting new digital-powered printing applications. This was showcased on an entirely new and bespoke digital footprint.
We helped Precision Printing evolve from being a a small player in the highly commoditised digital printing industry, to a truly memorable brand that industry heavyweights would like to do business with.
The results included a slew of new clients, partnership with Creative Review, and the open invitation to present and several thought-leadership events.